OnePlus Ends Partnership with Hasselblad
OnePlus has officially confirmed that its upcoming OnePlus 15 series will not feature the Hasselblad branding. The partnership that started with the OnePlus 9 series in 2021 was aimed at improving mobile photography through better color tuning and filters. Now, the company is ready to move forward with its own camera technology.
OnePlus 15 confirmed to launch later this year, but this time without Hasselblad branding. Instead, the flagship will debut with OnePlus’ own DetailMax imaging system, marking a major shift in the company’s camera strategy
Introducing DetailMax Imaging System
The highlight of this shift is DetailMax, OnePlus’ first-ever in-house imaging engine.
- Designed after user research and focus-group studies
- Aims to deliver clear and accurate visuals
- Avoids over-beautification or distortion
According to OnePlus co-founder Pete Lau, Hasselblad’s aesthetics are now “woven into the imaging DNA” of OnePlus, even if the brand is no longer on the camera module.
Oppo to Continue Hasselblad Collaboration
Interestingly, while OnePlus parts ways with Hasselblad, its sister brand Oppo has renewed its partnership with the camera giant. This means Oppo phones will continue carrying Hasselblad’s branding and tuning, while OnePlus will go fully in-house.
OnePlus 15 Expected Design & Specs
Leaks and early reports suggest that the OnePlus 15 will bring some notable upgrades:
- Square camera module (instead of the circular design on OnePlus 12)
- 6.78-inch 1.5K flat OLED display, 165Hz refresh rate
- IP68/69 water and dust resistance
- Snapdragon 8 Elite Gen 2 chipset
- 12GB RAM + 256GB base storage, top variant with 16GB RAM + 1TB storage
Camera Setup – What to Expect?
While OnePlus has not detailed the camera hardware, the new DetailMax engine is expected to play a major role in boosting photo quality. Early renders confirm there will be no Hasselblad branding on the camera bump, marking a clear new era for OnePlus imaging.
Launch Timeline
- OnePlus is rumored to skip “14” and jump directly to OnePlus 15.
- Launch is expected by the end of 2025, following the brand’s tradition of global year-end reveals.
Why This Matters
The move signals OnePlus’ confidence in its own imaging capabilities. After years of leaning on Hasselblad, the company is betting on DetailMax to stand out in a crowded flagship market. If it succeeds, the OnePlus 15 could become one of the most competitive camera flagships of 2025.
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FAQs
Q1. Why is OnePlus dropping Hasselblad?
To introduce its own imaging engine, DetailMax, and reduce dependency on external branding
Q2. Will Oppo still use Hasselblad cameras?
Yes, Oppo renewed its Hasselblad deal in July 2025.
Q3. What are the key specs of OnePlus 15?
Snapdragon 8 Elite Gen 2, 6.78-inch OLED 165Hz display, IP68/69 rating, up to 16GB RAM and 1TB storage.
Q4. When will OnePlus 15 launch?
Expected by late 2025.
The OnePlus 15 series marks a turning point for the brand, ending the Hasselblad partnership and introducing the DetailMax imaging system. With a powerful chipset, high-refresh display, and premium design, the device is shaping up to be one of the most anticipated launches of the year.
For official updates, visit the OnePlus Community Website.